Our Story

 

Founded on Home Values

“When people ask: ‘What’s your story?’ All I can say is that it started at home, with home, and for home.” –Charles Lovejoy, Owner/Maker

Raised by a single mother of four, who dedicated her life to being in service to her community, Charles Lovejoy adopted the philanthropic mindset at a very young age. Following in his mother’s footsteps, Charles knew that anything he did in the for-profit world would be matched in effort in the nonprofit arena.

The Happy Gnome

The Happy Gnome, a favored local bar and eatery in St.Paul, Minnesota was home-base for the inception of Lovejoy’s first Bloody Mary mix. They used Charles’ basic Bloody Mary recipe as house mix and eight others of his specialty fusions to fuel their weekend ‘Build-Your-Own’ Bloody Mary bar. This segued into inspiring entrepreneurism! With home, being a bar where Charles sold his first bottle; Lovejoy’s took off.

Built by the community, for the community.

We are committed to donating to organizations that support at-risk youth and those experiencing homelessness.

Learn More