Dark fruit. Floral edges. Built for slow afternoons.
Lovejoy’s Purple Velvet is a modern take on classic sangria. Pomegranate and blueberry lead, hibiscus adds structure, and a touch of cinnamon brings warmth without sweetness. Familiar, grounded, and easy to pour.
The Label Recipe (Our Classic Build)
This is the exact preparation printed on the bottle.
You’ll need
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3 oz chilled red wine
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1 oz Lovejoy’s Purple Velvet
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Optional: splash of soda water
Method
Pour red wine over ice. Add Purple Velvet. Top with soda water if desired and stir lightly.
Simple. Balanced. Reliable.
Purple Velvet Sangria Variations
Winter Sangria
Add an orange slice and a cinnamon stick. Serve over ice or lightly chilled.
Low-Proof Velvet Spritz
Replace red wine with cold-brewed hibiscus tea or grape juice. Top with soda water for a no-alcohol option that keeps the character intact.
Batch Sangria (Gatherings)
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1 bottle dry red wine
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8 oz Lovejoy’s Purple Velvet
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½ cup sliced citrus or berries
Combine in a carafe and chill for 30 minutes before serving over ice.
Flavor Notes
Pomegranate · Blueberry · Hibiscus · Cinnamon
